By Kalle Lasn
America is not any longer a rustic yet a multimillion-dollar model, says Kalle Lasn and his fellow "culture jammers". The founding father of Adbusters journal, Lasn goals to forestall the branding of the US by way of altering the best way info flows; the way in which associations wield strength; the best way tv stations are run; and how the nutrients, style, vehicle, activities, track, and tradition industries set agendas. With a brave and compelling voice, Lasn deconstructs the ads tradition and our fixation on icons and model names. And he indicates tips to manage resistance opposed to the facility belief that manages the manufacturers by means of "uncooling" client goods, through "dermarketing" models and celebrities, and via breaking the "media trance" of our TV-addicted age.
A robust manifesto through a number one media activist, Culture Jam lays the principles for the main major social circulation of the early twenty-first century -- a flow that may switch the realm and how we predict and live.
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Additional info for Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must
Now she and her supermodel ilk hardly raise an eyebrow, and real people look downright asexual. The motherboard of our libido has been reseeded. This blunting of our emotions is a self-perpetuating process. The more our psyches are corroded, the more desensitized we become to the corrosive. The more indifferent we become, the more voltage it takes to shock us. On it goes, until our minds become a theater of the absurd, and we become shockproof. Information Overload There is more information in the Sunday New York Times than the aver age person living during the Renaissance would have absorbed in a life- 24 Culture Jam time.
So the stats are confusing. That hardly means harm is not being done. The first agenda of the commercial media is, I believe, to sell fear. What the "news" story of a busload of tourists gunned down in Egypt and the cop show about widespread corruption on the force have in common is that they contribute to the sense that the world is a menac ing, inhospitable, untrustworthy place. Fear breeds insecurity—and then consumer culture offers us a variety of ways to buy our way back to security. As for sex in the media, there seems—surprise—to be as big a bull market as ever.
This blunting of our emotions is a self-perpetuating process. The more our psyches are corroded, the more desensitized we become to the corrosive. The more indifferent we become, the more voltage it takes to shock us. On it goes, until our minds become a theater of the absurd, and we become shockproof. Information Overload There is more information in the Sunday New York Times than the aver age person living during the Renaissance would have absorbed in a life- 24 Culture Jam time. " That's a science fiction conceit, but anyone who ever bought a satellite dish or logged onto the Lexis/Nexis database can surely identify.
Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must by Kalle Lasn