Download PDF by Otto Lerbinger: Corporate Public Affairs: Interacting With Interest Groups,

By Otto Lerbinger

ISBN-10: 0805856420

ISBN-13: 9780805856422

ISBN-10: 1410617262

ISBN-13: 9781410617262

Company Public Affairs: Interacting With curiosity teams, Media, and Governments explores the expanding curiosity in public affairs via trendy enterprises. Lerbinger exhibits that a growing number of usually organisations are setting up public affairs positions—typically inside public family departments—to reply to concerns and issues bobbing up out of the sociopolitical setting within which the company features. He articulates the features and duties of the general public affairs function, and investigates the ways to facing fundamental constituencies—interest teams, media, and govt. Divided into 5 elements, this publication: • presents an outline of the company public affairs functionality; • explores options of the myriad curiosity teams within the usa, akin to exertions unions and environmental, client, women's, and human rights teams; • acknowledges the media's expanding insurance of industrial occasions, specially destructive ones, that experience great strength either to undermine company credibility and to help public coverage positions; • bargains with legislative, govt, and judicial branches of presidency; and • increases the query of the way company energy recommendations have affected the political industry. This e-book will attract advanced-level scholars, students, and practitioners in public kin and enterprise fields.

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Extra resources for Corporate Public Affairs: Interacting With Interest Groups, Media, And Government (Lea's Communication Series) (Lea's Communication Series)

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27 An international study classified political activist groups into five types: inactive, conformists, reformists, activists, and protesters. The repertory of direct actions taken by them increases with each type. 28 Philip Lesly, a public relations consultant, devised an equally useful range of categories for opposition groups along with strategies to deal with each: • Advocates: Propose something they believe in; for example, business proposes lower taxes to help the economy. Use the strategy of reason.

Nimmo and Keith R. : Sage, 1981), pp. 391–416. 2. Jarol B. : Lawrence Erlbaum Associates, 2001), p. 17. 3. Bernard C. : Wadsworth, 1965), p. 25. 4. Harold Brayman, speech on “The Importance and Impact of Communications in Our Modern Society,” October 13, 1964. 5. John W. , 1963), p. 264. 6. , p. 20. 7. James E. : Lawrence Erlbaum Associates, 1992), pp. 125–126. AN OVERVIEW OF CORPORATE PUBLIC AFFAIRS I 25 8. : Public Affairs Council, 1999), p. 3. 9. Douglas G. Pinkham, “Today’s Key Task for Public Affairs,” in Public Affairs Council 45!

NGOs, such as Greenpeace and Amnesty International, are generally more trusted and respected than governments, media, and corporations. This contention was supported by a survey of 500 respondents aged 34 to 64 in several countries (United States, France, Germany, Australia, and the United Kingdom) conducted by the Strategy One unit of Edelman PR Worldwide. ” Overall, 64% said the influence of NGOs has increased significantly over the decade, with 80% saying Greenpeace is highly effective and 78% saying the same of Amnesty International.

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Corporate Public Affairs: Interacting With Interest Groups, Media, And Government (Lea's Communication Series) (Lea's Communication Series) by Otto Lerbinger


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