By Ellen Ruppel Shell
A myth-shattering research of the real rate of America's ardour for locating a greater cut price
From the shuttered factories of the Rust Belt to the strip department stores of the solar Belt-and nearly in all places in between-America has been remodeled via its relentless fixation on low cost. This pervasive but little- tested obsession with offers is arguably the main robust and devastating industry strength of our time, having fueled an far more than consumerism that blights our landscapes, escalates own debt, lowers our lifestyle, or even skews of our idea of time.
Spotlighting the abnormal forces that drove american citizens clear of caliber, toughness, and craftsmanship and in the direction of volume, volume, and extra volume, Ellen Ruppel Shell lines the increase of the discount via our present big-box large quantity to show the astronomically excessive fee of cheap.
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Extra resources for Cheap: The High Cost of Discount Culture
So I pause, and – inwardly – pray. ‘‘Maybe he’s talking about people like our customers,’’ says someone else, to my intense relief. ‘‘And maybe our suppliers too ... ’’ ‘‘What good suggestions,’’ I chip in. ‘‘Why don’t you spend a few moments thinking about people like customers, suppliers, the community, and maybe other constituencies too. ’’ And a few more pages of flip-chart are filled with benefits to others, benefits that they hadn’t thought of, or noticed, until I prompted the thought. ’’ 38 CREATING AN INNOVATIVE CULTURE It happens like that every time.
Nothing much . . ’’ My preference at that stage is to shrug my shoulders and lift my eyebrows, hoping that someone in the group will get the point. So I pause, and – inwardly – pray. ‘‘Maybe he’s talking about people like our customers,’’ says someone else, to my intense relief. ‘‘And maybe our suppliers too ... ’’ ‘‘What good suggestions,’’ I chip in. ‘‘Why don’t you spend a few moments thinking about people like customers, suppliers, the community, and maybe other constituencies too. ’’ And a few more pages of flip-chart are filled with benefits to others, benefits that they hadn’t thought of, or noticed, until I prompted the thought.
Individuals will write their ideas on a form, and submit them either on paper or by e-mail to the Innovation Center. The ideas will be sorted, feedback will be given, and the best ideas will be taken to a committee of senior managers for approval. ’’ EVALUATION IN PRACTICE Think about this proposition for a few moments, and do a quick yellow, black, red, and white hat analysis. Then choose two or three of the most difficult-looking problems, and put on the green hat for a few moments to see if you can come up with some solutions.
Cheap: The High Cost of Discount Culture by Ellen Ruppel Shell