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By W. David Pierce

ISBN-10: 0805844899

ISBN-13: 9780805844894

This advent makes a speciality of uncomplicated learn findings and illustrates habit ideas with daily human examples. the second one variation has retained the optimistic positive aspects of the 1st version, whereas including new facets as urged by means of reviewers, teachers and scholars. It now encompasses a extra thorough remedy of the rules and methods of respondent conditioning, dividing its assurance into chapters-one dedicated to reflexes and easy conditioning and the opposite inquisitive about compound conditioning and intricate respondent techniques.

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In one study, over a third of her respondents who reported being frightened by media said the effects of that fear lasted more than a year. 7 A random national survey8 revealed that 62 percent of parents said their child had been scared that something they saw in the media might actually happen to them. In an experiment, children who saw frightening scenes involving house fires or drowning said they worried that something like they saw might happen to them. The children were also less willing to take part in situations related to the fear-inducing scenes they saw in the media.

Maybe you, like me, have come to the realization that we are raising our children in a media-saturated environment that makes them vulnerable to manipulation and that it is time we all got smart about it. It’s time for us to become more powerful and less vulnerable to manipulation. Rationalization will, after all, get us only so far. It’s at best a short-term fix that will keep the symptoms at bay, but it won’t cure the underlying problem. Like staying in a bad relationship, we can ignore it for only so long before it blows up in our face.

What we’re currently doing as a society of relatively passive users would be like taking a politician’s rhetoric at face 42 how fantasy becomes reality value, trusting that he or she has our best interests in mind instead of critically analyzing the politician’s behaviors, motivations, and persuasive efforts. To extend the analogy, an informed voter understands the persuasive elements of a political campaign and then chooses to vote for the candidate or not, but she is making an educated choice, not a naı¨ve one.

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Behavior analysis and learning by W. David Pierce


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