Automotive Prosthetic: Technological Mediation and the Car - download pdf or read online

By Charissa N. Terranova

ISBN-10: 0292754043

ISBN-13: 9780292754041

Within the twenty-first century, we're always faced with the existential facet of technology—the relationships among identification and the mechanizations that experience develop into extensions of the self. targeting one in all humanity’s so much ubiquitous machines, automobile Prosthetic: Technological Mediation and the auto in Conceptual artwork combines serious concept and new media thought to shape the 1st philosophical research of the auto inside of works of conceptual artwork. those works are generally outlined to surround quite a lot of artistic expressions, quite in car-based conceptual artwork through either older, proven artists and more youthful, rising artists, together with Ed Ruscha, Martha Rosler, Richard Prince, Sylvie Fleury, Yael Bartana, Jeremy Deller, and Jonathan Schipper.

At its middle, the ebook deals an alternate formation of conceptual artwork understood in line with expertise, the physique relocating via area, and what artwork historian, curator, and artist Jack Burnham calls “relations.” This thought-provoking learn illuminates the ways that the auto turns into a naturalized extension of the human physique, incarnating new varieties of “car art” and spurring a technological reframing of conceptual artwork. Steeped in a worldly tackle the picture and semiotics of the auto, the chapters probe the politics of materialism in addition to high/low debates approximately flavor, tradition, and paintings. the result's a hugely cutting edge method of modern intersections of paintings and expertise.

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At base, however, Imagine You Are Driving tells of a world negotiated and mediated by the automobile. In flattened and Spartan form, the paintings show a caricature and dreamlike translation of the automotive landscape, the manner in which it has become archetypally inscribed in our subconscious, made normative and biologically part of the collecConceptual Car Art \\ 41 tive memory of automotive citizens of the world. Opie readily makes connections between the human and the machine, in particular by way of the driver-­car-­computer trifecta.

Julian Opie, Imagine You Are Driving, 1993. Courtesy of Julian Opie Studio, Artists Rights Society, and Lisson Gallery, London. There is a fusion of toylike playfulness and modern technocracy in Opie’s systems approach. The seemingly mass-­produced homogeneity of Opie’s concrete components mimic in miniature the mass-­manufactured nature of the automotive landscape for which such components, when blown up to life size, become the infrastructure. The paintings and video loop bear a similar anonymity, but shot through the visual grammar of early video game technology.

3 While makers of car art might consider that they are artists, they neither care about nor engage in the international art world, ignoring its market, fairs, galleries, academic discourse, and art criticism. ” What is conceptual car art and how does one understand it? Conceptual car art treats the automobile not as a passive fetish object to celebrate but rather as a transformative and existential machine with which humans have a reciprocal relationship. The car acts on people; people act on it.

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Automotive Prosthetic: Technological Mediation and the Car in Conceptual Art by Charissa N. Terranova


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