By Lawrence F. Lamb, Kathy Brittain McKee
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Extra resources for Applied Public Relations: Cases in Stakeholder Management (Lea's Communication Series)
30 Chapter 2 CASE 5. S. S. S. Senate offices of Tom Daschle. E. neighborhood in the District of Columbia and in Hamilton Township, New Jersey, became involved in the crisis when the dangerous letters passed through the facilities and were handled by USPS employees. In the unfolding crisis, 5 people died and 13 others became ill. Many postal employees felt endangered by their ordinary work activities of gathering, sorting, and delivering mail. The letters prompted a post-September 11 wave of concern about terrorism risks to postal patrons, postal employees, and others dependent on the mail for their livelihoods.
Returning to the office on Monday, June 9, employees found an e-mail message waiting in their electronic mailboxes. It directed them to the company's intranet site, the Home Front, for an announcement concerning the institution's leadership. The announcement was a shocker. The company's president had been fired; the chairman had retired; and the chief financial officer had resigned. The Home Front introduced a new leadership team that had been installed by the board of directors. The sweeping changes led to a tide of employee questions that would need quick answers.
The USPS worked with various federal agencies to establish protocols for the work. Researchers confirmed the presence of the anthrax spores, and then unions, management associations, and all employees were notified. Experts determined that no medical intervention was necessary. The USPS reassigned workers to other areas until containment structures could be built. QUESTIONS FOR REFLECTION 1. There are multiple layers of stakeholders here: Identify the primary concerns of each group. 2. What happens when the advice you receive from an official expert source is inaccurate?
Applied Public Relations: Cases in Stakeholder Management (Lea's Communication Series) by Lawrence F. Lamb, Kathy Brittain McKee