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By R.A. Kalnin

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27 An international study classified political activist groups into five types: inactive, conformists, reformists, activists, and protesters. The repertory of direct actions taken by them increases with each type. 28 Philip Lesly, a public relations consultant, devised an equally useful range of categories for opposition groups along with strategies to deal with each: • Advocates: Propose something they believe in; for example, business proposes lower taxes to help the economy. Use the strategy of reason.

Nimmo and Keith R. : Sage, 1981), pp. 391–416. 2. Jarol B. : Lawrence Erlbaum Associates, 2001), p. 17. 3. Bernard C. : Wadsworth, 1965), p. 25. 4. Harold Brayman, speech on “The Importance and Impact of Communications in Our Modern Society,” October 13, 1964. 5. John W. , 1963), p. 264. 6. , p. 20. 7. James E. : Lawrence Erlbaum Associates, 1992), pp. 125–126. AN OVERVIEW OF CORPORATE PUBLIC AFFAIRS I 25 8. : Public Affairs Council, 1999), p. 3. 9. Douglas G. Pinkham, “Today’s Key Task for Public Affairs,” in Public Affairs Council 45!

NGOs, such as Greenpeace and Amnesty International, are generally more trusted and respected than governments, media, and corporations. This contention was supported by a survey of 500 respondents aged 34 to 64 in several countries (United States, France, Germany, Australia, and the United Kingdom) conducted by the Strategy One unit of Edelman PR Worldwide. ” Overall, 64% said the influence of NGOs has increased significantly over the decade, with 80% saying Greenpeace is highly effective and 78% saying the same of Amnesty International.

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Algebra y Funciones Elementales by R.A. Kalnin

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